- Cenk Uzunkaya says more clients are seeking help after viral attention leads to lasting challenges with search results, privacy, and public perception.
Miami, Florida, Jun 27, 2026, ZEX PR WIRE — Going viral is often associated with increased visibility, new opportunities, and widespread attention. However, Cenk Uzunkaya, CEO of Erase.com, says the company is seeing more clients seek help after viral moments create unexpected challenges that continue long after public interest fades.
According to Uzunkaya, individuals and businesses are increasingly reaching out after finding themselves at the center of viral videos, social media discussions, news coverage, or online controversies that spread far beyond their original audience.
“Many people think the biggest challenge is the attention itself,” said Uzunkaya. “What often catches them off guard is everything that happens afterward. Once content spreads online, it can continue appearing in search results, being shared across platforms, and shaping public perception long after the original event has passed.”
The trend comes as online harassment remains a growing concern. According to Pew Research Center, 41% of Americans have experienced online harassment, while 25% have faced more severe forms of abuse, including physical threats, stalking, sustained harassment, or sexual harassment.
Uzunkaya says many clients initially assume a viral moment will be short-lived, only to discover that articles, videos, screenshots, and social media posts can remain highly visible months or even years later.
“We’ve worked with people who never expected to receive national attention,” Uzunkaya explained. “In some cases, it started with a customer dispute, a workplace incident, or a video posted by someone else. By the time they contact us, they’re often dealing with unwanted attention that has followed them into their professional and personal lives.”
The company says viral exposure can create challenges for business owners, professionals, job seekers, and private individuals alike. Search results tied to a viral event may continue appearing long after circumstances have changed, making it difficult for people to move beyond a single moment.
“One of the biggest misconceptions is that online attention disappears when people stop talking about it,” said Uzunkaya. “In reality, content can remain highly visible for years. We’ve seen situations where individuals are still dealing with the effects of a viral event long after the public has forgotten about it.”
Uzunkaya notes that newer search technologies and AI-powered tools are making it easier for people to discover and revisit older content, increasing the importance of monitoring what information is associated with a person’s name or business.
“People have less control over how information is shared and interpreted once it spreads widely,” he said. “That’s why it’s important to be proactive. The longer harmful or misleading content remains online, the more difficult it can become to address.”
As online attention continues to move faster than ever, Uzunkaya encourages individuals and businesses to regularly review their online presence and take action when harmful content begins gaining traction.
“Not every viral moment is positive,” said Uzunkaya. “Attention can create opportunities, but it can also create challenges that last much longer than people expect.”
About Cenk Uzunkaya
Cenk Uzunkaya is the CEO of Erase.com, where he leads the company’s efforts to help individuals and businesses address harmful search results, privacy concerns, and online reputation challenges. He works with clients navigating the impact of search engines, public records, news coverage, and online content on personal and professional opportunities.
Media Contact
Victoria Marshall
https://www.erase.com
3050 Biscayne Boulevard, Suite 400
Miami, FL 33137, United States
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